Choosing the right physician looks very different today than it did even a decade ago, with more patients turning to online platforms to guide their decisions.
In today’s digital world, many patients turn to online reviews and social media when choosing a physician. A recent featured study in the Journal of the American Academy of Orthopaedic Surgeons, led by Dr. Hariharan, explores how social media activity influences patient perceptions across orthopaedic subspecialties. The study found that surgeons who are more active online may have slightly higher ratings on platforms like Google and Healthgrades, although the relationship is modest. Social media presence can increase visibility, but it does not fully reflect the quality of care a patient receives.
For patients, online information can be a helpful starting point, but it should not be the only factor in making a decision. Experience, training, communication, and trust remain essential when selecting the right surgeon. For providers, this research highlights the growing importance of a thoughtful digital presence. Social media offers an opportunity to educate patients and build familiarity, while reinforcing that excellent care and outcomes remain the foundation of a strong reputation.
To learn more, watch the accompanying video and read the full article for a deeper look at how social media is shaping orthopaedic care today.
Surgeons on Social Media: Dissecting the Impact of Social Media Across Orthopaedic Subspecialties